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| Author: | Fernandes, J.A. |
| Title: | A Escada para o Sucesso |
| Journal: | Exame
1994 : JUN., 64, p.160-164 |
| Index terms: | EUROPE MARKETING MEDIUM-SIZED BUSINESSES SMALL BUSINESS |
| Language: | por |
| Abstract: | This articles reviews some results of a recent study by the European Union on euromarketing for small and medium sized enterprises. Some guidelines, and case examples, are pre- sented regarding the marketing strategy, in what concerns positioning, product management, pricing , distribution and promotion. |
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