search query: @indexterm MEDIUM-SIZED BUSINESSES / total: 466
reference: 209 / 466
| Author: | Steffens, S. K. Ernst, K. W. |
| Title: | >>Denn zum Geschäft gehört das Herz<<. *G. WAITER STEFFENS |
| Journal: | Absatzwirtschaft
1994 : JUL, p. 14-17 |
| Index terms: | MARKETING STRATEGY EXPORTS PRODUCT POLICY MANAGEMENT PHILOSOPHY CUSTOMERS MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
SCIMA