search query: @indexterm Medium-sized businesses / total: 466
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| Author: | Steffens, S. K. Ernst, K. W. |
| Title: | >>Denn zum Geschäft gehört das Herz<<. *G. WAITER STEFFENS |
| Journal: | Absatzwirtschaft
1994 : JUL, p. 14-17 |
| Index terms: | MARKETING STRATEGY EXPORTS PRODUCT POLICY MANAGEMENT PHILOSOPHY CUSTOMERS MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
SCIMA