search query: @indexterm MEDIUM-SIZED BUSINESSES / total: 466
reference: 173 / 466
Author: | Bunk, B. Grupp, W. |
Title: | Vom Testmarketing zur Handelsfunktion. *TRIGEMA |
Journal: | Absatzwirtschaft
1996 : JAN, p. 46-48 |
Index terms: | CLOTHING INDUSTRY MARKETING STRATEGY RETAIL LOCATION TEST MARKETING MEDIUM-SIZED BUSINESSES GERMANY |
Language: | ger |
Abstract: |
SCIMA