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| Author: | Koller, H. Raithel, U. Wagner, E. |
| Title: | Internationalisierungsstrategien mittlerer Industrieunternehmen am Standort Deutschland |
| Journal: | Zeitschrift für Betriebswirtschaft
1998 : VOL: 68:2, p. 175-203 |
| Index terms: | BUSINESS POLICY INTERNATIONALIZATION MEDIUM-SIZED BUSINESSES STRATEGIC MANAGEMENT EMPIRICAL RESEARCH GERMANY |
| Language: | ger |
| Abstract: | This study investigates how various strategies of 87 medium- sized enterprises in different parts of the German economy affects their internationalisation. Our findings indicate that a market-driven approach is a key element for successful internationalisation. Moreover, a step-by-step approach appears more beneficial than radical change. Specifically, while uncertainty is being lowered, resources are used more effectively. The findings also suggest that a fully owned subsidiary may help internationalisation and primarily rests on personal contacts and trust. The paper concludes with practical implications for managers and decisionmakers. |
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