search query: @indexterm Medium-sized businesses / total: 466
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| Author: | Kochen, R. Stippel, P. |
| Title: | Was hat ein Mittelständler von Europa?: Grosskunden, Länderchefs und der entscheidende Schritt vom nationalen zum kontinentalen Marketing. *KÖTTERMANN |
| Journal: | Absatzwirtschaft
1998 : MAY, p. 16-20 |
| Index terms: | INTERNATIONAL MARKETING EUROPEAN INTEGRATION EURO LOGISTICS FURNITURE INDUSTRY MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
SCIMA