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| Author: | Preuss, L. Perschke, J. |
| Title: | Slipstreaming the larger boats: social responsibility in medium-sized businesses |
| Journal: | Journal of Business Ethics
2010 : VOL. 92:4, p. 531-551 |
| Index terms: | United Kingdom fashions industry retailing medium-sized businesses small and medium-sized enterprises (SMEs) corporate responsibility social responsibility employees consumers perception |
| Freeterms: | CSR owner-manager values |
| Language: | eng |
| Abstract: | This article poses the question what differences in approaches to corporate social responsibility (CSR) exist within the small and medium-sized company (SMEs) category. The CSR strategy and performance of a medium-sized (here as: M-S.) fashion retailer in the United Kingdom (U.K.) are analysed through manager interviews and customer and employee surveys. An analytical framework of CSR is developed in small (as: S-S.), medium (as: M-S.) and large firms (as: L-S.). It is argued that M-S. firms occupy a transition stage, with some CSR features reminiscenting of S-S. being still important but getting overlaid by aspects more typical of L-S. |
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