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| Author: | Beim, G. Lévesque, M. |
| Title: | Country selection for new business venturing: a multiple criteria decision analysis |
| Journal: | Long Range Planning
2006 : VOL. 39:3, p. 265-293 |
| Index terms: | country comparisons decision analysis |
| Language: | eng |
| Abstract: | Venturing into international markets ahs become common for firms of all sizes. However, selecting a country in which to stablish a new business in an important secision that needs evaluation of many criteria. The paper shows how the use of Multiple Criteria Deciaion Analysis (MCDA) can faciliate the decisionmaking process on which country to venture in. |
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