search query: @freeterm Preispolitik / total: 47
reference: 40 / 47
| Author: | Kortge, G.D. Okonkwo, P.A. |
| Title: | Perceived value approach to pricing. |
| Journal: | Industrial Marketing Management
1993 : VOL. 22:2, p. 133-140 |
| Index terms: | |
| Freeterms: | PREISPOLITIK |
| Language: | eng |
| Abstract: | Business marketing managers traditionally focused their pricing strategy on cost related criteria, often without regard to the value of the product to the customer. In perceived value pricing, the vendor assesses the value of the product to each customer and charges a price based upon the customer's perceived value of the attributes of the product offering that each receives. This article presents a perceived value approach to the determination of price in business marketing. |
SCIMA