search query: @indexterm PRODUCT MIX / total: 47
reference: 11 / 47
Author: | Milde, H. |
Title: | Category Management. Die stille Revolution |
Journal: | Markenartikel
1994 : JUL, VOL. 56:7, p. 343-346 |
Index terms: | RETAILING PRODUCT POLICY PRODUCT MIX PRODUCT DIFFERENTIATION |
Language: | ger |
Abstract: |
SCIMA