search query: @indexterm PRODUCT MIX / total: 47
reference: 11 / 47
| Author: | Milde, H. |
| Title: | Category Management. Die stille Revolution |
| Journal: | Markenartikel
1994 : JUL, VOL. 56:7, p. 343-346 |
| Index terms: | RETAILING PRODUCT POLICY PRODUCT MIX PRODUCT DIFFERENTIATION |
| Language: | ger |
| Abstract: |
SCIMA