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| Author: | Bergman, A. J. |
| Title: | What the marketing professional needs to know about ISO-9000 series registration (Qualitätssteuerung; Marketingplanung) |
| Journal: | Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 367-370 |
| Index terms: | |
| Freeterms: | MARKETING, QUALITÄTSPOLITIK, PREISPOLITIK |
| Language: | eng |
| Abstract: | The ISO-9000 series is a group of standards that addresses the key management elements that must be implemented in order to have an effective quality program and ultimately remain competitive. This article discusses the impact the ISO-9000 quality system standards has on marketing professionals. This impact can be felt by marketers in such areas as developing a marketing plan, establishing pricing, and designing an advertising platform. |
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