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| Author: | Sternin, J. |
| Title: | Positive Deviance: A New Paradigm for Addressing Today's Problems Today |
| Journal: | Journal of Corporate Citizenship
2002 : SPRING, 5, p. 57-62 |
| Index terms: | COMPANIES PROBLEM SOLVING ANALYTICAL REVIEW MANAGEMENT |
| Language: | eng |
| Abstract: | This paper examines the new development paradigm of 'positive deviance'. In communities throughout the world, there are a few 'deviant' individuals whose uncommon behaviours or practices enable them to outperform or find better solutions to pervasive problems than their neighbors with whom they share the same resource base. Identifying these 'positive deviants' can reveal hidden resources already present in the environment, from which it is to devise solutions that are cost-effective, sustainable and internally 'owned and managed'. A selection of examples are briefly presented and it is argued that the success of this approach can be seen in both more effective, credible advocacy and higher rates of continuation compared to more traditional development efforts. |
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