search query: @indexterm RISK BEHAVIOUR / total: 47
reference: 26 / 47
| Author: | Dholakia, U. M. |
| Title: | A motivational process model of product involvement and consumer risk perception |
| Journal: | European Journal of Marketing
2001 : VOL. 35 :11-12, p. 1340-1360 |
| Index terms: | Consumer behaviour Risk behaviour Motivation |
| Language: | eng |
| Abstract: | The article presents a conceptual motivational process model, explicating the processes by which involvement and consumer risk perceptions are caused, and influence one another, as well as subsequent behavioral responses of consumers. An empirical study, carried out to test the motivational process model and the hypothesized causal relationships finds overall support. |
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