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| Author: | Perceval, C. |
| Title: | Towards a process view of the business case for sustainable development: Lessons from the experience at BP and Shell |
| Journal: | Journal of Corporate Citizenship
2003 : SPRING, 9, p. 117-132 |
| Index terms: | Sustainable development Environment Strategy Social responsibility Stakeholders Policy Petroleum industry Case studies Companies |
| Language: | eng |
| Abstract: | This paper seeks to complement empirical studies that have been done in researching the business case for sustainable development. Drawing on the process approach within strategic management, the paper offers a way of viewing the role of sustainable development within corporate strategy that overcomes the shortcomings of the stakeholdershareholder dichotomy. A qualitative research approach discerns different management strategies taken towards integrating sustainable development objectives into the business model at two multinational companies, BP and Shell. The future experience of the two companies will be beneficial to others in the industry, who may learn the appropriate level of embeddedness to attribute to sustainable development thinking in adding value. |
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