search query: @indexterm old people / total: 47
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| Author: | Ahmad, R. |
| Title: | Benefit segmentation : A potentially useful technique of segmenting and targeting older consumers |
| Journal: | International Journal of Market Research
2003 : VOL 45:3, p. 373-388 |
| Index terms: | SEGMENTATION CONSUMERS OLD PEOPLE UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article concerns segmenting and targeting to old consumers in the UK. Potential applications of segmentation techniques are also discussed. |
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