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| Author: | Leisincer, K. M. |
| Title: | Opportunities and Risks of the United Nations Global Compact: the Novartis Case Study |
| Journal: | Journal of Corporate Citizenship
2003 : AUTUMN, VOL. 11, p. 113-131 |
| Index terms: | CASE STUDIES GLOBALIZATION BUSINESS ETHICS CORPORATE RESPONSIBILITY SOCIAL RESPONSIBILITY |
| Language: | eng |
| Abstract: | In recent years, changing expectations about the role of business in society have pushed the concept of good corporate citizenship into mainstream business thinking. There is a growing body of evidence linking corporate citizenship activities to positive business performance. By introducing the United Nations Global Compact (UNCC) and rooting it in internationally accepted principles, companies could feel confident that their actions were being guided by values that are universally supported and endorsed. Novartis Inc., one of the world's leading pharmaceutical companies, was among the first signatories of the CC. This paper describes how Novartis approached the implementation of the CC, the company's experiences and challenges. |
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