search query: @journal_id 4479 / total: 47
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| Author: | Zappalà, G. Cronin, C. |
| Title: | The contours of corporate community involvement in Australia's top companies |
| Journal: | Journal of Corporate Citizenship
2003 : WINTER, VOL. 12, p. 59-73 |
| Index terms: | Corporate philanthropy Corporate responsibility Social responsibility Stakeholders Australia |
| Language: | eng |
| Abstract: | The results of a survey on the extent and nature of corporate community involvement (CCI) activities among Australia's top companies are presented in this article, and it is suggested that CCI has come of age. The findings suggest that, while traditional aspects of CCI are strong, such as the universal financial support given to non-profit organizations, newer practices are also emerging. Across all sectors, Australian companies are developing new methods of CCI that break away from philanthropic and sponsorship traditions in favour of partnerships with non-profits. |
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