search query: @indexterm RISK BEHAVIOUR / total: 47
reference: 16 / 47
| Author: | Gupta, A. Su, B. Zhiping, W. |
| Title: | Risk profile and consumer shopping behavior in electronic and traditional channels |
| Journal: | Decision Support Systems
2004 : DEC, VOL. 38:3, p. 347-367 |
| Index terms: | Electronic commerce Pricing Risk behaviour |
| Language: | eng |
| Abstract: | This article provides a model of the shopping channel choices of consumers based on shopping channel characteristics (electronic or traditional) and consumer risk profile (risk-neutral or risk-averse). The results suggest that after making purchases through one channel, risk-averse consumers tend to be more loyal customers than risk-neutral consumers. |
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