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Author:Ramoniene, L.
Brazys, D.
Title:Euro introduction effects on individuals' economic decisions: Testing the presence of difference assessment account among Lithuanian and Latvian consumers
Journal:Baltic journal of economics
2007 : WINTER/SPRING, VOL. 6:2, p. 29-55
Index terms:consumer behaviour
currency
Baltic countries
Lithuania
Latvia
Language:eng
Abstract:In this paper, the Difference Assessment Account theory is used to hypothesize on Euro introduction effects on Lithuanian and Latvian consumers' behaviour. The used theory is explained and tested with an experiment the results of which serve as a basis for the discussion of the related assumptions.
SCIMA record nr: 263278
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