search query: @indexterm old people / total: 47
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| Author: | D'amico, T. |
| Title: | You can teach an old dog new tricks: strategies for including older consumers when selecting media vehicles |
| Journal: | Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 103-112 |
| Index terms: | advertising media selection old people young people |
| Language: | eng |
| Abstract: | The paper provides proof to suggest that older consumers are as likely as younger consumers to switch brands, and introduces some guidelines and strategies for taking older consumers into account when selecting media vehicles. |
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