search query: @indexterm RISK BEHAVIOUR / total: 47
reference: 14 / 47
| Author: | Chuang, S-C. |
| Title: | The effects of emotions on the purchase of tour commodities |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 1-13 |
| Index terms: | emotions risk behaviour |
| Language: | eng |
| Abstract: | The paper investigates how emotions affect people's choice of travel and tour commodities. A series of experiments was conducted to demonstrate and explain the relationship between risk-taking and consumer decisions. Studies showed that subjects in a negative emotional condition displayed more systematic risk-taking behaviour than subjects who were in a positive emotional state. Moreover, subjects in a positive emotional condition were likely to be less responsive to sales promotions, and more likely to choose an "average" option or a fully packed tour. |
SCIMA