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| Author: | Helgesson, K.S. Jolly, P. |
| Title: | Företagisering på Försäkringskassan: Om ett försök att skapa en ny gemensam organisationsidentitet |
| Journal: | Nordiske organisasjons studier
2010 : VOL. 12:4, p. 52-73 |
| Index terms: | Scandinavia Nordic countries Sweden public sector social services organizational change |
| Freeterms: | identity publicness market reform company-ization |
| Language: | swe |
| Abstract: | During the last decades, the ideal typical business firm has served as a role model for public sector organizations. This article analyses an attempt to make the identity of the Swedish Social Insurance Agency more business like. Discussed are the following: i. whether the Agency has an organizational identity (here as: org-id.), and if not, what is aimed to be changed, ii. how the public org-id. is related to the new business identity. It is concluded among others that there is a "misery identity" and that there are five group-identities: Critical advocates, Enthusiasts, Experts, Followers, and Outsiders (original in Swedish). |
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