search query: @indexterm OPPORTUNITY COSTS / total: 47
reference: 38 / 47
Author: | John, G. |
Title: | An empirical investigation of some antecedents of opportunism in a marketing channel. |
Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 278-289 |
Index terms: | MARKETING CHANNELS INTERFIRM COMPARISONS OPPORTUNITY COSTS MARKETING RESEARCH |
Language: | eng |
Abstract: |
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