search query: @indexterm CLOTHING AND FOOTWEAR INDUSTRY / total: 47
reference: 28 / 47
Author: | Joannis, H. |
Title: | La determination du budget de publicite dans l'entreprise. |
Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 55-66 |
Index terms: | ADVERTISING EXPENDITURE FRANCE SURVEYS FOOD INDUSTRY CLOTHING AND FOOTWEAR INDUSTRY HOUSEHOLD DURABLES |
Language: | fre |
Abstract: |
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