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| Author: | Valleray, A. |
| Title: | Structure et efficacite de la fonction marketing. |
| Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:2, p. 55-75 |
| Index terms: | MARKETING MANAGEMENT ORGANIZATIONAL THEORY TASK ENVIRONMENT EFFECTIVENESS |
| Language: | fre |
| Abstract: |
SCIMA