search query: @indexterm COLOURED PEOPLE / total: 47
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| Author: | Bush, R. F. Hair, J. F. Jr. Solomon, P. J. |
| Title: | Consumers' level of prejudice and reponse to black models in advertisements. |
| Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 341-345 |
| Index terms: | COLOURED PEOPLE ADVERTISING RESEARCH CONSUMER BEHAVIOUR DISCRIMINATION MARKETING MODELS |
| Language: | eng |
| Abstract: |
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