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| Author: | Simmons, G. Armstrong, G.A. Durkin, M.G. |
| Title: | A conceptualization of the determinants of small business website adoption: Setting the research agenda |
| Journal: | International Small Business Journal
2008 : JUN, VOL. 26:3, p. 351-389 |
| Index terms: | internet small business |
| Language: | eng |
| Abstract: | It becomes important to understand the key issues that determine website adoption as evidence mounts on the importance of small businesses and the opportunities presented by website adoption globally. The existing literature relating to small business website adoption is fragmented and fails to provide an understanding of what determines adoption. Therefore the key of this paper to current knowledge is the development of a conceptualization that will provide an interpretation of what determines small business website adoption. This article develops nine hypotheses that will quide and direct future research. These hypotheses relate to the critical interactions and integration, within and between four determinant groupings underpinning the conceptualization. |
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