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| Author: | Laesser C. |
| Title: | Health travel motivation and activities: insights from a mature market - Switzerland |
| Journal: | Tourism review
2011 : VOL. 66:1/2 p. 83-89 |
| Index terms: | Switzerland tourism market segmentation |
| Freeterms: | personal health |
| Language: | eng |
| Abstract: | This paper aims to study predictors of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well-matured market. A priori segmentation of more than 11,000 trip cases was chosen as means of methodological concept, and stepwise logistic regressions of 25 types of motivations and 72 types of activities towards group membership served as means of analysis. There appears to be a mature perception of health travel in the developed Swiss market, including rewarding elements of beauty, indulgence, and regeneration conflated with demanding elements such as sports, including mountain biking, hiking, and golf. |
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