search query: @author Saporito, B. / total: 48
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| Author: | Saporito, B. |
| Title: | Why the price wars never end |
| Journal: | Fortune
1992 : MAR, VOL. 125:6, p. 26-30, 32 |
| Index terms: | PRICE LEVEL PROFIT COMPETITION |
| Language: | eng |
| Abstract: | Companies trapped with investments too big to write off are being forced to chase market share at all costs. For many, there is no escape from dwindling margins. From super- market aisles to airlines, the only clear winners are consumers, who learn to expect ever lower prices. At some companies, the relentless price competition is a signal that maintaining historical profitability will require radical new approaches to the market and to cost structure. |
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