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| Author: | Koch, H. |
| Title: | Marktwachstum - Marktanteil. Analyse versus Cash-Verlaufsanalyse. Ein Problem der strategischen Programmplanung. |
| Journal: | Zeitschrift Führung + Organisation
1980 : OCT, VOL. 49:7, p. 369-374 |
| Index terms: | STRATEGIC PLANNING MARKET SHARE MARKETING PROFIT PLANNING |
| Language: | ger |
| Abstract: |
SCIMA