search query: @indexterm Knowledge engineering / total: 48
reference: 43 / 48
| Author: | Fincham, R. |
| Title: | Business process reengineering and the commodification of managerial knowledge |
| Journal: | Journal of Marketing Management
1995 : OCT, VOL. 11:7, p. 707-720 |
| Index terms: | MANAGEMENT ENGINEERING INDUSTRY KNOWLEDGE ENGINEERING |
| Language: | eng |
| Abstract: | With the growing influence of gurus and consultants on management and marketing practice, managerial knowledge itself is increasingly becoming commodified. This paper critically examines the latest major fad, business process reengineering - exploring the construction of these ideas and their affinity with managerial interests, the ways in which the ideas are marketed and consumed, and their impact on managerial work processes. Today the market in managerial knowledge reflects growing uncertainties experienced by managers. |
SCIMA