search query: @freeterm UNTERNEHMENSANPASSUNG, / total: 48
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| Author: | Brynjolfsson, E. Renshaw, A. A. Alstyne, M. van |
| Title: | The matrix of change (Pharmazeutische Industrie) |
| Journal: | Sloan Management Review
1997 : WINTER, VOL. 38:2, p. 37-54 |
| Index terms: | |
| Freeterms: | ORGANISATIONSWANDEL, UNTERNEHMENSANPASSUNG, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | This article introduces a new tool, the 'matrix of change', that can help managers anticipate the complex interrelationships surrounding change. Specifically, the tool helps manage concerns about feasibility (stability of a new system of practices), sequence (which practices to change first), location (greenfield or brownfield sites), pace (fast or slow), and stakeholder interests (sources of value added). For a medical products manufacturer, the matrix of change provided unique, useful guidelines for change management. |
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