search query: @indexterm THEATRE INDUSTRY / total: 48
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| Author: | Hardy, L. W. |
| Title: | Theatre objectives and marketing planning. |
| Journal: | European Journal of Marketing
1981 : VOL. 15:4, p. 3-16 |
| Index terms: | THEATRE INDUSTRY MARKET RESEARCH ORGANIZATIONAL GOALS |
| Language: | eng |
| Abstract: |
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