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| Author: | Kodama, M. |
| Title: | Innovation through strategic community management: the case of NTT DoCoMo and the mobile Internet revolution |
| Journal: | Creativity and innovation management
2001 : JUN, VOL. 10:2, p. 75-87 |
| Index terms: | INNOVATION INTERNET MOBILE TECHNOLOGY STRATEGIC MANAGEMENT JAPAN |
| Language: | eng |
| Abstract: | This paper describes strategic community management that can be implemented by large established companies through the creation of a variety of stategic business communities. The paper focuses in particular on the case of NTT DoCoMo, Inc., Japan's largest mobile telecommunications carrier, which has utilized strategic community management principles in their efforts to cultivate and expand the mobile Internet market in Japan over roughly the past two years. |
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