search query: @indexterm ARTS MANAGEMENT / total: 48
reference: 34 / 48
| Author: | Colbert, F. |
| Title: | The Sydney Opera House: An Australian icon |
| Journal: | International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77 |
| Index terms: | Arts management Human resource management Brands Positioning Australia |
| Language: | eng |
| Abstract: | The Sydney Opera House (SOH) is world famous for its architecture and location in Australia. The challenge set by the SOH director Michael Lynch is to make the SOH a good place to work with employees dedicated to customer service. Another aim is to develop SOH brand and to position it internationally. |
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