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| Author: | Debenedetti, S. |
| Title: | Investigating the role of companions in the art museum experience |
| Journal: | International Journal of Arts Management
2003 : SPRING, VOL. 5:3, p. 52-63 |
| Index terms: | Arts management Museums Marketing Research |
| Language: | eng |
| Abstract: | This paper analyzes the role played by the presence or absence of companions in the individual experience of visiting an art museum. There has been little research focusing on the visitor's accompaniment, even though the dual nature of the museum visit - it is both a social leisure activity and an introspective experience - suggests that accompaniment is a significant factor. The author presents the results of a qualitative study with art museum visitors, a content analysis of 24 semi-directed interviews, and discusses the implications for future research and for museum management. |
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