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| Author: | Kuronen, M-L. Tienari, J. Vaara, E. |
| Title: | The merger storm recognizes no borders: An analysis of media rhetoric on a business manoeuvre |
| Journal: | Organization
2005 : MAR, VOL. 12:2, p. 247-273 |
| Index terms: | Restructuring Communication |
| Freeterms: | Media Discourse |
| Language: | eng |
| Abstract: | This paper outlines a methodological framework combining three perspectives of text analysis and interpretation: critical discourse analysis, systemic functional grammar and rhetorical structure theory. Using this framework, engaged in a close reading of a single media text (a press article) on a recent case of industrial restructuring in the financial services. In this paper's empirical analysis, it is focused on key arguments put forward by the journalists rhetorical constructions. It is maintained that these arguments which are not frame-breaking but rather tend to confirm existing presuppositions held by the audience are an essential part of the legitimization and naturalization of specific management ideas and ideologies. |
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