search query: @indexterm ARTS MANAGEMENT / total: 48
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| Author: | d'Astous, A. Colbert, F. d'Astous, E. |
| Title: | The personality of cultural festivals: Scale development and applications |
| Journal: | International Journal of Arts Management
2006 : WINTER, VOL. 8:2, p. 14-23 |
| Index terms: | arts management culture positioning |
| Language: | eng |
| Abstract: | This study presents a scale for measuring the personality of cultural festivals. The scale was created in four phases: generation of items, preliminary purification, secondary purification and scale refinement. The final scale includes 27 items grouped under five personality dimensions: dynamism, sophistication, reputation, openness to the world and innovation. |
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