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| Author: | Garcia de los Salmones, M. de M. Crespo, A. H. Bosque, I. R. del |
| Title: | Influence of corporate social responsibility on loyalty and valuation of services |
| Journal: | Journal of Business Ethics
2005 : NOV I, VOL 61:4, p. 369-385 |
| Index terms: | consumer behaviour corporate responsibility loyalty mobile phones service quality service valuation ethics |
| Freeterms: | social responsibility |
| Language: | eng |
| Abstract: | This paper adopts a multi-dimensional perspective on corporate social responsibility (CSR), and conducts a market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. This is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to find out the effect of CSR on these concepts, and its benefits as a commercial tool. |
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