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| Author: | Peppard, J. Rylander, A. |
| Title: | From value chain to value network: insights for mobile operators |
| Journal: | European Management Journal
2006 : APR-JUN, VOL 24:2-3, p. 128-141 |
| Index terms: | strategy mobile phones telecommunication strategic analysis new economy network analysis |
| Freeterms: | value chain value network |
| Language: | eng |
| Abstract: | Although value chain analysis is widely used in strategic analysis, it is underpinned by a certain value creating logic and its application results in certain strategic postures. An alternative perspective is a network approach, which is more suited for New Economy organizations. This article presents the value network concept, illustrates its value creating logic, and presents Network Value Analysis (NVA) as a means to analyse competitive ecosystems. The provision of mobile services and content is examined to recognize potential strategic implications for mobile operators. |
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