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| Author: | Ranganathan, C. Seo, D. Babad, Y. |
| Title: | Switching behavior of mobile users: do users' relational investments and demographics matter? |
| Journal: | European journal of information systems
2006 : SEP, VOL. 15:3, p. 269-276 |
| Index terms: | mobile technology consumer behaviour mobile phones |
| Language: | eng |
| Abstract: | The purpose of this paper is to examine relational investments made by a mobile user in relation to their switching behavior and the influence of user demographics on mobile user switching. Findings show a significant relationship between users' relational investments and their switching behavior. |
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