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| Author: | Anderson, J.L. Jönsson, M.E. |
| Title: | Mobile transitions |
| Journal: | Business Strategy Review
2006 : SPRING, VOL. 17:1, p. 20-25 |
| Index terms: | strategic planning mobile technology mobile phones markets manufacturing supply chain competitive advantage |
| Language: | eng |
| Abstract: | Mobile phone manufacturers must adapt their value chain approaches and rethink the basis of future competitive advantage as markets are developing. This article explores the transition in the mobile handset industry. |
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