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Author:Davis, P.
Title:Measuring the business stealing, cannibalization and market expansion effects of entry in the U.S. motion picture exhibition market
Journal:Journal of Industrial Economics
2006 : SEP, VOL. 54:3, p. 293-321
Index terms:film industry
theatre industry
USA
Language:eng
Abstract:This study documents the extent and nature of business stealing, revenue cannibalization and market expansion that occurred during the height of the 1990s boom in movie theatre construction. It uses a large and comprehensive theater level database covering over $18 billion over a five year period.
SCIMA record nr: 266575
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