search query: @indexterm SEXUAL HARASSMENT / total: 48
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| Author: | Zimmerman, A. Dahlberg, J. |
| Title: | The sexual objectification of women in advertising: a contemporary cultural perspective |
| Journal: | Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 71-79 |
| Index terms: | advertising ethics sexual harassment women consumers young people undergraduates |
| Language: | eng |
| Abstract: | This paper presents results from a study, which explored 94 undergraduate young female's attitudes toward sexual objectified advertising. The results of this study were compared with a similar research conducted in 1991. The opinions were more tolerant now than in the previous study, because the respondents were less offended by the sexual objectifications of women and the advertisements did not much influenced the purchase intention of present-day young women. |
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