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| Author: | Radu, M. Redien-Collot, R. |
| Title: | The social representation of entrepreneurs in the French press: Desirable and feasible models? |
| Journal: | International Small Business Journal
2008 : JUN, VOL. 26:3, p. 259-298 |
| Index terms: | entrepreneurship |
| Freeterms: | discourse |
| Language: | eng |
| Abstract: | The aim of this paper is to question the foundations and structure of entrepreneurs' social representation in the French press. Social representations are the result of a perceptive and cognitive construction of reality. It transforms social objects into symbolic categories, therefore providing a collective significant system for the regulation of cognitions and actions. A discourse analysis of 962 articles, from 2001 to 2005, was conducted in order to study the potential impact of the press on entrepreneurial desirability and feasibility beliefs. Three main categories of discourses were identified which may impact readers' desirability and feasibility beliefs. These categories were the legitimacy discourse, the normativity discourse and the accessibility discourse. |
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