search query: @indexterm PROFIT FORECASTING / total: 48
reference: 32 / 48
| Author: | Dubinsky, A. J. Ingram, T. N. |
| Title: | A portfolio approach to account profitability. |
| Journal: | Industrial Marketing Management
1984 : FEB, VOL. 13:1, p. 33-41 |
| Index terms: | MARKETING PROFITABILITY MARKETING AUDITS PROFIT FORECASTING COST-PRICE-VOLUME ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA