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| Author: | Levy, H. Ofir, C. |
| Title: | New product screening via the intention-to-buy scale. |
| Journal: | Decision Sciences
1986 : WINTER, VOL. 17:1, p. 65-78 |
| Index terms: | NEW PRODUCTS MARKETING MANAGEMENT MARKETING RESEARCH RISK ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA