search query: @author Loomis, C. J. / total: 48
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| Author: | Loomis, C. J. |
| Title: | Et tu, Brutus? This time Caesar won. ( *JWT ) |
| Journal: | Fortune
1987 : MAR 2, VOL. 115:5, p. 46-48 |
| Index terms: | MANAGEMENT CONTROL MANAGEMENT STYLES CORPORATE PLANNING |
| Language: | eng |
| Abstract: | A review of the management conflict that occurred at a major advertising agency company in the U.S. between the C.E.O. and his protege at J. Walter Thompson, the unclarified charges made against the C.E.O., the company's operating profits, the formation of JWT a holding company, ownership of another ad agency and market research companies, the slowdown of advertising in 1986, JWT's financial ratios and rise in stock price. |
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