search query: @author Saporito, B. / total: 48
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| Author: | Saporito, B. |
| Title: | Who's winning the credit card war. |
| Journal: | Fortune
1990 : JUL 2, VOL. 122:1, p. 60-63 |
| Index terms: | CREDIT CARDS EUROPE USA |
| Language: | eng |
| Abstract: | Review of credit card business and interest earnt, and AT&T card with no annual fee charge. Competition for bank card organizations. Market share. American Express and its 2 cards. Amex additional services offered. AT&T attack on price and service and offer of additional concessions. Ten top banks in bank card market. Visa and Mastercard. Discover: no fee and a rebate. Citibank advertising campaign and cost. Mastercard card system experiment with Burger King. Europe as new credit card territory. Graphs cover services offered by standard and gold cards, and credit card banks. |
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