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| Author: | Lichtenthaler, U. |
| Title: | Leveraging technology assets in the presence of markets for knowledge |
| Journal: | European Management Journal
2008 : APR, VOL. 26:2, p. 122-134 |
| Index terms: | knowledge management technology transfer knowledge markets licensing |
| Freeterms: | knowledge transfer |
| Language: | eng |
| Abstract: | This article shows that strategic motives affect licensing decisions in addition to monetary considerations. Often, technologies are simultaneously applied inside the firm, being transferred across firm boundaries. Accordingly, companies have to develop integrated strategies, facilitating 'keep-and-sell' approaches to technology exploitation. Instead of focusing on transaction costs in the markets for knowledge, firms need to develop internal capabilities of externally leveraging technological knowledge. By helping firms realize the opportunities while minimizing the downsides of commercializing technology assets, these dynamic capabilities may constitute an important source of competitive advantage. |
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